Atl/btl/ttl marketing meaning in infographic form According to the food marketing institute (“fmi”), a grocery store is “[a]ny retail store selling a line of dry grocery, canned goods or nonfood items plus some Image result for resident referral card design Referral As you can tell from the definitions provided above, ttl campaigns provide a mix of both atl and btl elements and therefore the measurement of such campaigns would be made up of both measurement options above. Slotting allowance meaning in marketing . The sales person concerned counts the opening stock with each retailer at the start of promotion and a final recount is made at the end of the. Solid an arrangement of type lines set vertically as closely as possible. Slotting fees and related discounts are important but controversial mechanisms for obtaining shelf space in marketing channels for consumer packaged goods. The theoretical field is divided between the efficient market and the market power schools of